The Idea
Why we built TTG
The Training Grounds started with a simple frustration. Seeing Personal Trainers - talented, dedicated, qualified professionals - run their businesses from a mess of WhatsApp threads, bank transfers, and paper diaries.
While on the other side, clients spend hours scrolling Instagram and asking friends for recommendations just to find someone to train with.
Nothing existed for the health and fitness industry. No purpose-built platform for trainers and their clients with bookings, payments, reviews, and critically, protections that make both sides feel safe.
So we decided to build it ourselves.
The Problem
Trainers losing income to no-shows. Clients struggling to find and vet trainers. No single platform handling the whole journey.
The Solution
A marketplace that handles everything — discovery, booking, payment, and protection — built specifically for the health and fitness industry.
The Mission
To professionalise the personal training industry and make it easier than ever for people to invest in their health.
Who we are
Michael Graham
Co-Founder
Calvin Mann
Co-Founder
We have shared a close friendship since our school days at Liston College, where our passion for sport first took root. Both of us were active competitors — Calvin excelled in water polo and Mikey in football — where we developed not only our strong work ethics but also our appreciation for teamwork, discipline, and the pursuit of peak performance.
With years of experience in customer-facing roles, we have developed our ability to build relationships and understand the needs of people of all backgrounds. Combined with our existing understanding of the sporting community, we are now hoping to use these strengths to support personal trainers and sports coaches.
Our mission is to help professionals in the health and fitness industry grow their client bases with less stress around marketing, freeing up more time to focus on what truly matters: improving people’s health, fitness, and athletic potential.
Together, we are proud to be launching The Training Grounds; a platform built with both trainers and trainees in mind. We are extremely excited to bring our shared vision to life, creating a space where fitness goals are achieved, connections are built, and the health journey becomes more accessible for all. We look forward to helping personal trainers and sports coaches thrive, while making it easier for individuals to find the right guidance on their path to a healthier, fitter lifestyle.
What we stand for
Everything we build is guided by a core belief: the fitness industry deserves a platform built to its standard.
Protection First
Personal Trainers work hard. Clients invest time and money. Both deserve fair, transparent protections from day one.
Grow Together
When trainers build better businesses and clients reach their goals, we grow too. Our incentives are aligned with yours.
Built for Both Sides
We're not just a booking tool or just a marketplace. TTG works so both trainers and clients win.
Industry-Led
Every feature we build is informed by people in the fitness industry. We listen, iterate, and build what actually gets used.
Transparency
Prices, policies, reviews; everything visible, nothing hidden. Clients know what they're paying for. Trainers know what to expect.
People Over Product
Technology is the vehicle. The real goal is better health outcomes for more people, supported by professionals who love what they do.
Be part of something big, right from the start.
We're building The Training Grounds with the people who'll use it most. Join the wait list and help shape the platform.